Mitch Bennett
Writer / Creative Director
PNY_PIZZA-4.jpg

Pizza With A Point

Ponysaurus Brewing Co. introduces Pizza With A Point - 360 points of view printed across four unique long-copy pizza boxes

Ponysaurus has always had a point of view on things. And with the addition of their own brand of pizza, they decided to show off how well-rounded their pies are by sharing the 360 points of view they hold dearest.

Each box contains 90 hot takes - some funny, some in support of social justice, some mind bogglingly specific, some super sincere. When you put all four boxes together, you not only complete the 360 degrees of pizza roundness, but you also earn a free beer.

“Pizza and beer have always brought people together. We wanted to use our pizza boxes to inspire conversation and debate,” said Sarah Voran, Director of Marketing & Strategic Development at Ponysaurus. “And to turn a boring pizza delivery device into something fun.”

The boxes direct people to take the debate online. “Disagree to agree? Let’s talk about it: #PizzaWithAPoint”.

Pizza With A Point launches November 12th, National Pizza with the Works Except Anchovies Day. A strangely fitting holiday since 360 points of view is certainly the works, and not a single one concerns anchovies.

“This was a fun project, with nearly everyone at the agency and Ponysaurus writing points of view. It’s a great way to get to know people, and what weirdos we all are,” said Mitch Bennett, Executive Creative Director of Baldwin&, the Raleigh-based agency that worked with Ponysaurus on the launch. “For instance, ‘Snakes are cute.’ Ew.”

Coming in at over 4,000 words, it’s arguably the most copy ever printed on a pizza box. But as the boxes themselves admit, “Reading is hard. Let us do it for you,” directing people to Pizzabox: The Audiobook where a professional voice talent reads all 360 points of view. Check it out at pizzaboxtheaudiobook.com.

Ponysaurus “Pizza With A Point” Credits

Client credits

Client - Ponysaurus Brewing Company

Partners - Nick Hawethorne-Johnson, David Baldwin

Director of Marketing - Sarah Voran

Agency credits

Agency - Baldwin&

Executive Creative Director - Mitch Bennett

Director of Design - Jen Matthews

Designer - Jenny Thackham

Studio Artist - Regan Wood

Associate Creative Director - Scott Chalkley

Director of Project Management - Tonya Martin

Photographer - Bob Ranew

Writers -

Alexa Ingle

Caity Barnes

David Baldwin

David Dykes

Donnine Canamar

Emily Watson

Greta Bennett

Jen Hazelett

Jen Matthews

Jenny Thackham

Jerry Bodrie

Kateri David

Kelly Reed

Kevin Grealey

Lauren Stanton

Matt Wood

Mitch Bennett

Phil Simons

Regan Wood

Renée Tufillaro

Scott Chalkley

Troy Harris II

 Pizza With A Point

Ponysaurus Brewing has always had a point of view on things. To launch their own brand of pizza, we showed off how well-rounded their pies are by sharing the 360 points of view they hold dearest, across 4 unique boxes.

-Muse By Clio
-Art Directors Club Shortlist
-Communication Arts Design Winner
-Radio Mercury Awards Finalist 2x
-Graphic Design USA Award Winner

Each box contains 90 hot takes - some funny, some social justice-y, some mind bogglingly specific, some super sincere. When you put all four boxes together, you not only complete the 360 degrees of pizza roundness, but you also earn a free beer.

Here are all 360 points of view.

With contributions from nearly everyone at the agency and client,
it was a great way to get to know people, and what weirdos they all are.

Pizza Box: The Audiobook

Coming in at over 4,000 words, it’s arguably the most copy ever printed on a pizza box. And since reading is hard, we created Pizzabox: The Audiobook, where a professional audiobook talent reads all 360 points of view. Check it out at pizzaboxtheaudiobook.com.